Coupang WOW (쿠팡 와우) vs Naver Plus Membership (네이버플러스 멤버십) comparison
By starting price alone, Naver Plus Membership (네이버플러스 멤버십) is ₩2,990 cheaper. But price is not everything, so check the highlighted rows in the table below.
Coupang WOW (쿠팡 와우) and Naver Plus Membership (네이버플러스 멤버십) compared side by side in Shopping and delivery memberships.
Coupang WOW (쿠팡 와우)
Korea's largest shopping membership, bundling free Rocket Delivery shipping, free Coupang Eats delivery and Coupang Play
What is good
- Wide range of free shipping
- Free Coupang Eats delivery and Coupang Play included
- Dawn delivery and free returns
What could be better
- Price rose 58% in 2024, making it a bigger burden
- Locked into the Coupang ecosystem
Naver Plus Membership (네이버플러스 멤버십)
Membership that adds content such as OTT and webtoons and a Netflix bundle to Naver Shopping rewards
What is good
- Rewards and content benefits together for ₩4,900/mo
- Netflix bundle add-on prices lowered
- Cheaper with annual payment
What could be better
- Free shipping is not as broad as Coupang's
- Reward rates and benefits are revised often
At a glance
Highlighted rows are where they differ.
| Item | Coupang WOW (쿠팡 와우)Visit site | Naver Plus Membership (네이버플러스 멤버십)Visit site |
|---|---|---|
| Starting price | ₩7,890+Official price | ₩4,900+External source |
| Free tier | Trial only | Trial only |
| Free shipping |
| Shipping fee discount coupons for Naver guaranteed-delivery items (vary by period) |
| Delivery benefits |
| A Yogi Pass X and Naver Plus linked product is available |
| Included benefits |
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| Rewards points | Coupang Cash rewards (varies by payment method) | Up to 5% rewards on Naver Shopping, reservation and travel payments (per a 2024 article, needs checking for the current rate) |
| Yearly price | - | 46,800 |
| Partner discounts | Sign-up partnerships not confirmed |
|
| Good for | People who often use Rocket Delivery and want to use Coupang Eats as their delivery app too | People who often use Naver Shopping and Naver Pay and also watch Netflix |
| Type | Shopping and delivery memberships | Shopping and delivery memberships |
| Category | Shopping, Delivery, Groceries, Content | Shopping, Content, Travel, Delivery |
| Company | Coupang Corp., South Korea | NAVER Corp., Naver Pay, South Korea |
| Plans |
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| Pros |
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Prices and benefits may change. Check the official site before you pay.
Prices converted at 1 USD = ₩1,325.57 (2026-10-21). Original price shown in brackets. Taxes as listed by each provider.
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