Shopping and delivery memberships for people living in Korea. They work with Korean online stores and delivery apps and usually need a Korean account.
Korea's largest shopping membership, bundling free Rocket Delivery shipping, free Coupang Eats delivery and Coupang Play
Price checked 2026-10-17, source: news.coupang.com/archives/38866. Prices and benefits may change. Check the official site before you pay.
Pros
- Wide range of free shipping
- Free Coupang Eats delivery and Coupang Play included
- Dawn delivery and free returns
Cons
- Price rose 58% in 2024, making it a bigger burden
- Locked into the Coupang ecosystem
These are opinions compiled by Pickx from public sources.
Free shipping
- Free Rocket Delivery, Rocket Fresh and dawn delivery
- Free returns
- Free overseas direct purchases
Delivery benefits
- Free Coupang Eats delivery (unlimited)
- WOW-only discounts
Included benefits
- Free Rocket Delivery
- Free returns
- Free overseas direct purchases
- Coupang Play viewing
- Free Coupang Eats delivery
- WOW-only discounts
Rewards points
Coupang Cash rewards (varies by payment method)
Partner discounts
Sign-up partnerships not confirmed
Good for
People who often use Rocket Delivery and want to use Coupang Eats as their delivery app too
At a glance
Coupang WOW is a membership built around free Rocket Delivery shipping, bundling free Coupang Eats delivery, Coupang Play and free returns. You do not subscribe to Coupang Eats separately, since free delivery applies once you join WOW.
Plan comparison
| Plan | Monthly price | Annual | Notes |
|---|---|---|---|
| WOW membership | ₩7,890 | Not confirmed | Raised from ₩4,990 in April 2024 |
Main benefits
- Free Rocket Delivery, Rocket Fresh and dawn delivery, free returns, free overseas direct purchases
- Unlimited free Coupang Eats delivery (added March 2024)
- Free viewing on Coupang Play
- WOW-only discounts, Family sharing
Pros and cons
- Pros: Range of free shipping, delivery and video included
- Cons: History of price increases, concentration on Coupang
Recommended for
People who use both Rocket Delivery and Coupang Eats
Notes
- Information checked: 2026-10-17
- Confirmed: the ₩7,890/mo price and main benefits are based on the official Coupang Newsroom press release (2024-04-12). The Newsroom has no later price change notice.
- Official page (could not be accessed): https://www.coupang.com/np/campaigns/82
- Sources: Youth Daily, Coupang Newsroom, Munhwa Ilbo
Good for
2 views
Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.
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