GPT Store / ChatGPT App Directory vs Microsoft Copilot comparison

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At a glance

Item	GPT Store / ChatGPT App DirectoryVisit site	MMicrosoft CopilotVisit site
Starting price	Check siteNot applicable	$9.99+Official USD price
Free tier	Free plan available	Free plan available
Korean support	Good	Good
Main models	Custom GPTs made by users (based on prompts and knowledge files) and ChatGPT apps built on the Apps SDK (App Directory launched 2025-12). The underlying model is from OpenAI's GPT family	OpenAI GPT-5 family (Smart/Think Deeper) GPT-5.5/Claude selectable for business MAI in-house models (image/voice)
Pricing type	Free	-
Type	AI apps	AI services
Category	Prompts/Template Marketplace, AI Directory/Comparison	Chatbot/Assistant, Writing/Productivity
Company	OpenAI, United States	Microsoft, United States
Plans	Users: use within ChatGPT free or paid plans (limits by plan need checking). Creators: building and publishing GPTs is free (whether a paid plan is required needs checking), revenue sharing needs checking. Apps: Stripe Instant Checkout (US, physical goods)	Free M365 Personal $9.99 Family $12.99 Premium $19.99 Pro $99.99 For business: Copilot Business $21 (annual), Enterprise $30 (annual)
Pros	Instant access to the ChatGPT user base Custom GPTs can be built without coding Many Korean GPTs too	Works directly with Windows, Word and Excel Latest-level models available for free
Cons	Weak search and sorting make good GPTs hard to find, and limited ways for creators to make money	Office integration features need a Microsoft 365 subscription Weak personality as a standalone chatbot

Prices and benefits may change. Check the official site before you pay.

Prices converted at 1 USD = ₩1,327.84 (2026-10-20). Original price shown in brackets. Taxes as listed by each provider.

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