OpenAI's official store for finding and using custom GPTs and third-party apps inside ChatGPT
Information updated 2026-10-20, source: official site and public reports. Prices and benefits may change. Check the official site before you pay.
Some information has not yet been verified against official sources. Please check the official site before you pay.
Pros
- Instant access to the ChatGPT user base
- Custom GPTs can be built without coding
- Many Korean GPTs too
Cons
- Weak search and sorting make good GPTs hard to find, and limited ways for creators to make money
These are opinions compiled by Pickx from public sources.
Cautions
Whether the GPT builder revenue-sharing program is currently running, and whether it applies in Korea, needs checking. The App Directory cannot sell digital services (per March 2026 reports). Usage limits for free users need official confirmation
At a glance
A custom GPT store launched by OpenAI in 2024-01, and in 2025-12 a 'ChatGPT App Directory' based on the Apps SDK was added. Because it works right inside ChatGPT, access is easy, but discovery and monetization are limited.
Main features
| Feature | Description | Notes |
|---|---|---|
| Browse GPTs | Lists of GPTs by category, recommended and popular | Details need checking |
| GPT builder | Build a custom GPT with instructions and files, no coding | |
| App Directory | Run third-party apps inside a ChatGPT conversation | Launched 2025-12 (reported) |
| Instant Checkout | Buy products during a conversation | US only, digital services not allowed (reported) |
Plans and revenue structure
| Audience | Product | Price | Features |
|---|---|---|---|
| Users | Using GPTs/apps | Included in ChatGPT plans | Free plan limits need checking |
| Creators | Publishing a GPT | Needs checking | Current revenue sharing needs checking |
| App developers | Listing an app | Needs checking | Indirect revenue (user inflow, branding) |
Who it suits
- People who already use ChatGPT and want custom GPTs for specific tasks
- People who want to make their own GPT without coding
Takeaways for Pickx
- The GPT Store is weak in search, reviews and comparison → Pickx fills the gap with curation of 'recommended Korean-language GPTs'
- Manage whether a service connects to ChatGPT apps as an attribute on its detail page
- The monetization limits of platform-dependent markets are an opportunity for independent directories
Notes
- Information checked on: 2026-10-12
- GPTs
- ChatGPT App Directory explainer (Phiture, 2026-03)
Good for
3 views
Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.
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