Meta AI

Meta's free AI used directly inside Instagram, WhatsApp and Facebook

Chatbot/AssistantImage Generation

CurrencyUSDKRWEUR

Personal starting price$7.99+Official price in USD
Free tierFree plan available
Korean supportAverage

Information updated 2026-10-20, source: meta.ai. Prices and benefits may change. Check the official site before you pay.

Pros

  • Free for everyday use
  • Use it directly in the messengers, social apps and AI glasses you already use
  • Stronger reasoning and photo analysis with Muse Spark

Cons

  • Feature availability differs by country
  • Weak for professional work

These are opinions compiled by Pickx from public sources.

At a glance

Meta AI is Meta's AI assistant, and you can use it directly in the Meta AI app, on the meta.ai website, in Instagram, Facebook, WhatsApp, Messenger and Threads, and in Ray-Ban Meta AI glasses. Since April 2026 it runs on Muse Spark, a new model from Meta Superintelligence Labs (MSL), instead of Llama, and the app and web officially launched in Korea on May 13, 2026. Everyday use is free, a Meta One subscription is for heavy image and video generation, and the agent that does tasks for you is a separate service, Muse (US only).

Full model list

ModelTypeFeaturesAvailable plans
Muse Spark (Instant mode)Text/multimodal
  • Default model of Meta AI
  • Fast answers
  • Recognizes and compares objects in photos
  • Shopping and search
  • Real-time voice and camera conversation
Free (Meta AI)
Muse Spark (Thinking mode)Reasoning
  • Reasons step by step through science, math and health questions
  • Answers by running several sub-agents in parallel
  • Can generate websites and mini-games
Free (Meta AI)
Muse WonderFrontier/coding/agents
  • Meta's first frontier model, released October 12, 2026
  • Larger than Muse Spark and strong at complex tasks such as coding
  • Emphasizes 'active memory' that remembers and synthesizes user information
  • Coming soon to Muse agents (subscribers first)
  • API price input/output $4/$20 (per 1,000,000 tokens, per press reports)
  • Meta Model API
  • Muse Code
Muse Wonder FullFrontier/coding/agents
  • Higher-tier version of Muse Wonder (released October 12, 2026)
  • Not offered through the API
Muse Code subscribers only
Muse Spark 1.3Coding/agents
  • Latest version released September 2, 2026
  • Strong at long coding and autonomous tasks
  • About 25% less token use
  • 1M-token context
  • Planned for Meta AI, Instagram and Facebook later
  • Muse Code
  • Meta Model API (API-only in nature)
Muse Spark 1.2Coding/agents
  • Previous version optimized for agentic coding
  • Used when Muse Code launched
  • Meta promised to publish the weights (whether published needs checking)
  • Meta Model API
  • OpenRouter (previous model)
Muse Spark 1.1Multimodal/agents
  • Released July 2026
  • Meta's first paid API model
  • Coding, computer use and image recognition
Developer playground (previous model)
Muse image and video generation modelsImage/video generation
  • Generates and edits images and short videos in the Meta AI app, Instagram and more
  • Muse Image for the API is $0.01 per image
  • Free (basic limits)
  • Meta One Core/Premium (higher limits)
Muse Voice TranscribeSpeech recognitionTranscription model that supports speaker separation and turn detectionAPI only (playground)
Muse Glimmer (30B)Open model
  • Open-weights model of about 30B published in August 2026 (Apache 2.0)
  • For local agents that run on your own PC
Free download (Hugging Face)
Llama 4 (Scout/Maverick)Text/multimodalPrevious model that powered Meta AI from April 2025 to April 2026Previous model (replaced in Meta AI)

Summary by plan

PlanPriceWhat you can doUsage limitsFeatures
Meta AI free$0
  • Muse Spark Instant/Thinking chat
  • Voice and camera conversation
  • Image analysis
  • Basic image and video generation
Not published officially
  • Everyday use stays free
  • App and web available in Korea too
Meta One Core$7.99/mo (annual billing and Korean won price not published)
  • Includes WhatsApp/Instagram/Facebook Plus
  • More creative tools such as Restyle and voice effects
Higher Meta AI image and video generation limits
  • Meta's combined subscription launched in September 2026
  • Price and availability may differ by region
Meta One Premium$19.99/moAll of CoreMost generous Meta AI generation limits across Meta appsFor users who make lots of AI images and video
Muse (personal agent) free$0
  • Sending email
  • Booking travel
  • Filling out forms and other tasks done for you
About 100,000,000 free tokens per week (cites Zuckerberg's remark, third-party source)Launched September 8, 2026 / US only for now / Muse app, muse.ai and WhatsApp
Muse paid subscription
  • $20
  • $100 per month (press reports, official pricing page needs checking)
Muse agent does tasks for youMore compute and work volume
  • US only
  • Meta's official announcement says only that 'subscription plans exist'
Muse Code
  • $5
  • $15
  • $50 per month (third-party reports, needs checking)
  • Coding agent
  • Power gets new features first
  • Everyday: about 10-50 requests per 5 hours
  • High: 3x
  • Power: 10x
  • Coding agent for developers
  • Based on Muse Spark 1.2/1.3
  • Beta ended in September 2026
Meta One Business (Essential/Advanced/Expert/Max)
  • From $14.99
  • $49.99
  • $149
  • $499 per month
  • Verified badge
  • Analytics and team features and more
Response volume of the Meta Business Agent on WhatsAppFor creators, small businesses and companies
Meta Model APIUsage-based billing (free allowance available)
  • Muse Spark 1.3 input/output $1.25/$4.25 (per 1,000,000 tokens, per press reports)
  • Muse Image $0.01 per image
Free allowance available (figures not published)For developers

Which plan for whom

  • Meta AI free: Enough for most people who use Instagram and WhatsApp often and want simple questions, photo analysis and light image generation.
  • Meta One Core: Recommended for active social media users who also want the Instagram/Facebook Plus features and to make a bit more AI imagery and video for Reels.
  • Meta One Premium: For creators who make large amounts of AI content in Meta apps every day.
  • Muse free/paid: For people in the US who want to hand off repetitive work such as bookings, email and filling out forms. It cannot be used in Korea yet.
  • Muse Code: Recommended for developers who want to try a coding agent cheaply (from $5).
  • Meta One Business: Suits small businesses and brands that handle customer service through WhatsApp and Instagram.

Notes

Good for

#AI#Artificial Intelligence#Generative AI#Chatbot#Assistant#Image Generation#AI Assistant#Drawing#Messenger#Team Chat#Photos#Free

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Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.

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