Meta's free AI used directly inside Instagram, WhatsApp and Facebook
Information updated 2026-10-20, source: meta.ai. Prices and benefits may change. Check the official site before you pay.
Pros
- Free for everyday use
- Use it directly in the messengers, social apps and AI glasses you already use
- Stronger reasoning and photo analysis with Muse Spark
Cons
- Feature availability differs by country
- Weak for professional work
These are opinions compiled by Pickx from public sources.
At a glance
Meta AI is Meta's AI assistant, and you can use it directly in the Meta AI app, on the meta.ai website, in Instagram, Facebook, WhatsApp, Messenger and Threads, and in Ray-Ban Meta AI glasses. Since April 2026 it runs on Muse Spark, a new model from Meta Superintelligence Labs (MSL), instead of Llama, and the app and web officially launched in Korea on May 13, 2026. Everyday use is free, a Meta One subscription is for heavy image and video generation, and the agent that does tasks for you is a separate service, Muse (US only).
Full model list
| Model | Type | Features | Available plans |
|---|---|---|---|
| Muse Spark (Instant mode) | Text/multimodal |
| Free (Meta AI) |
| Muse Spark (Thinking mode) | Reasoning |
| Free (Meta AI) |
| Muse Wonder | Frontier/coding/agents |
|
|
| Muse Wonder Full | Frontier/coding/agents |
| Muse Code subscribers only |
| Muse Spark 1.3 | Coding/agents |
|
|
| Muse Spark 1.2 | Coding/agents |
|
|
| Muse Spark 1.1 | Multimodal/agents |
| Developer playground (previous model) |
| Muse image and video generation models | Image/video generation |
|
|
| Muse Voice Transcribe | Speech recognition | Transcription model that supports speaker separation and turn detection | API only (playground) |
| Muse Glimmer (30B) | Open model |
| Free download (Hugging Face) |
| Llama 4 (Scout/Maverick) | Text/multimodal | Previous model that powered Meta AI from April 2025 to April 2026 | Previous model (replaced in Meta AI) |
Summary by plan
| Plan | Price | What you can do | Usage limits | Features |
|---|---|---|---|---|
| Meta AI free | $0 |
| Not published officially |
|
| Meta One Core | $7.99/mo (annual billing and Korean won price not published) |
| Higher Meta AI image and video generation limits |
|
| Meta One Premium | $19.99/mo | All of Core | Most generous Meta AI generation limits across Meta apps | For users who make lots of AI images and video |
| Muse (personal agent) free | $0 |
| About 100,000,000 free tokens per week (cites Zuckerberg's remark, third-party source) | Launched September 8, 2026 / US only for now / Muse app, muse.ai and WhatsApp |
| Muse paid subscription |
| Muse agent does tasks for you | More compute and work volume |
|
| Muse Code |
|
|
|
|
| Meta One Business (Essential/Advanced/Expert/Max) |
|
| Response volume of the Meta Business Agent on WhatsApp | For creators, small businesses and companies |
| Meta Model API | Usage-based billing (free allowance available) |
| Free allowance available (figures not published) | For developers |
Which plan for whom
- Meta AI free: Enough for most people who use Instagram and WhatsApp often and want simple questions, photo analysis and light image generation.
- Meta One Core: Recommended for active social media users who also want the Instagram/Facebook Plus features and to make a bit more AI imagery and video for Reels.
- Meta One Premium: For creators who make large amounts of AI content in Meta apps every day.
- Muse free/paid: For people in the US who want to hand off repetitive work such as bookings, email and filling out forms. It cannot be used in Korea yet.
- Muse Code: Recommended for developers who want to try a coding agent cheaply (from $5).
- Meta One Business: Suits small businesses and brands that handle customer service through WhatsApp and Instagram.
Notes
- Information checked: 2026-10-13
- Sources: Muse Wonder announcement (Meta official), Muse Wonder coverage (TechCrunch), Introducing Muse Spark (Meta official), Meta One subscription announcement (Meta official), Muse personal agent announcement (Meta official), Meta developer platform, Muse pricing coverage (Axios), Muse Spark 1.3 coverage (TechRepublic), Muse Code pricing coverage (Subscription Insider), Article on Meta AI's Korea launch
Good for
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Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.
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