Streaming services popular in Korea, with prices in Korean won. Some need a Korean payment method or account to sign up.

Coupang Play

Name: Coupang Play
Brand: Coupang Corp. (parent company Coupang, Inc.)
Price: 7890 KRW
Availability: InStock

Coupang Corp. (parent company Coupang, Inc.), South Korea, coupangplay.com

OTT included in the Coupang WOW membership. Strengths are sports broadcasts such as overseas football, NBA and F1, new HBO shows and SNL Korea

Sports International Series Korean Dramas/Variety Shows Movies

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CurrencyUSD KRW EUR

Lowest monthly price≈€5.30+ (₩7,890)Based on outside sources (not yet confirmed with the provider)

Free tierFree plan available

Price checked 2026-10-12, source: coupangplay.com. Prices and benefits may change. Check the official site before you pay.

Some information has not yet been verified against official sources. Please check the official site before you pay.

Pros

Good value, included in Coupang WOW benefits
Widest sports coverage with overseas football, NBA and F1
Strong new HBO shows and original variety shows

Cons

Sports and ad removal are separate paid passes, so the real price is trending upward
Ads are shown even to WOW members
Weak Korean broadcaster VOD

These are opinions compiled by Pickx from public sources.

Main content

EPL, La Liga, Bundesliga, Ligue 1, K League 1, NBA, F1, NFL, LIV Golf
SNL Korea 8, Family Matters Season 2, The White Collars Season 3
HBO: House of the Dragon Season 3, Euphoria Season 3

Partner discounts

The Coupang WOW membership itself is a bundle (includes Rocket Delivery and Coupang Eats benefits)
Telecom bundles unverified

Good for

Just a taste (free)
Frequent Coupang users (WOW)
Overseas football and NBA fans (WOW + Sports Pass)
WOW members who dislike ads (Premium Pass)

At a glance

Coupang Play is an OTT included in the Coupang WOW membership. Its strengths are sports broadcasts such as overseas football, the NBA and F1, HBO new releases, and original variety shows such as SNL Korea. Since 2025 there has been a free ad-supported tier for regular members, ads for WOW members, the launch of the Premium Pass (ad removal), and a Sports Pass price increase.

Plans

Plan	Monthly price	Ads	Notes
Regular member (free)	₩0	Yes	Only some content
WOW membership	₩7,890	Yes (from December 2025)	All content, plus Coupang benefits such as Rocket Delivery
Premium Pass (add-on to WOW)	Web ₩3,900, app ₩4,500	No	Launched July 2026, removes ads
Sports Pass (WOW member)	₩12,400	N/A	Up to 4K for some leagues, up to 4 matches at once (official)
Sports Pass (regular member)	₩19,300	N/A	Checked on the official page
Paramount+ Pass	₩3,300	N/A	Genre pass

The Sports Pass price rose for new subscribers from June 1, 2026 (WOW from ₩9,900 to ₩12,400, regular from ₩16,600 to ₩19,300). Existing subscribers keep the old price.
For a WOW member to watch without ads, WOW plus the Premium Pass comes to about ₩11,790 per month (web billing).
We could not confirm simultaneous streams, quality and download specs by plan on the official page. There is no yearly plan.

Main content

Sports: EPL, La Liga, Bundesliga, Ligue 1, K League 1, AFC competitions, NBA, F1, NFL, LAFC, LIV Golf
Originals: SNL Korea 8, Family Matters Season 2, a new season of 소년시대 (Sonyeon Sidae), The White Collars Season 3, 지금 불륜이 문제가 아닙니다 (Jigeum Bullyuni Munjega Animnida)
HBO: House of the Dragon Season 3, Euphoria Season 3, A Knight of the Seven Kingdoms, The Pitt Season 2
The source for the 2026 lineup is a Newsis article from February 2026.

Pros and cons

Pros: OTT included with Coupang WOW benefits / The widest range of sports broadcasts, including overseas football, the NBA and F1 / HBO new releases and original variety shows
Cons: Sports and ad removal are separate paid passes / Ads even for WOW members / Weak live broadcasts and VOD from Korean broadcasters

Who each plan suits

Regular member (free): People who only want a light taste
WOW membership: People who use Coupang often. The OTT is a bonus.
WOW + Sports Pass: Fans of overseas football, the NBA and F1
WOW + Premium Pass: WOW members who dislike ads

Partnerships and discounts

The Coupang WOW membership itself is a bundle (including Rocket Delivery and Coupang Eats benefits). We could not confirm any carrier bundles.

Supported devices

iOS, Android mobile, tablets, web (Chrome, Edge, Safari), Android TV, webOS TV, Apple TV, Chromecast (official Sports Pass page)

Notes

Information checked on: 2026-10-12
Officially confirmed: Sports Pass prices, 4K, 4 simultaneous matches, supported devices
Needs verification: WOW membership at ₩7,890, Premium Pass price (₩3,800 or ₩3,900 depending on the article), Paramount+ Pass price, simultaneous streams, quality, downloads, when the free plan was introduced
Sources: Coupang Play Sports Pass, Coupang Newsroom, Financial News, News1, MTN, Newsis 2026 lineup

Good for

5 views (1 today)

Prices converted at 1 USD = ₩1,327.84 (2026-10-20). Original price shown in brackets. Taxes as listed by each provider.

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Pros

Cons

Main content

Partner discounts

Good for

At a glance

Plans

Main content

Pros and cons

Who each plan suits

Partnerships and discounts

Supported devices

Notes

Good for

Comments

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