Coupang WOW (쿠팡 와우) vs Yogi Pass X (요기패스X) comparison
Coupang WOW (쿠팡 와우) and Yogi Pass X (요기패스X) compared side by side in Shopping and delivery memberships.
Coupang WOW (쿠팡 와우)
Korea's largest shopping membership, bundling free Rocket Delivery shipping, free Coupang Eats delivery and Coupang Play
What is good
- Wide range of free shipping
- Free Coupang Eats delivery and Coupang Play included
- Dawn delivery and free returns
What could be better
- Price rose 58% in 2024, making it a bigger burden
- Locked into the Coupang ecosystem
Yogi Pass X (요기패스X)
Subscription for free delivery fees at eligible stores, with a product linked to Naver Plus
What is good
- No limit on the number of free deliveries
- Can be bundled with Naver Plus
What could be better
- Free delivery only for Yogi Pass X stores
- Minimum order amount condition
At a glance
Highlighted rows are where they differ.
| Item | Coupang WOW (쿠팡 와우)Visit site | Yogi Pass X (요기패스X)Visit site |
|---|---|---|
| Starting price | ≈$5.94+ (₩7,890)Official price | Check siteUnverified |
| Free tier | Trial only | Trial only |
| Free shipping |
| Not applicable |
| Delivery benefits |
| Free delivery fee at eligible stores for orders of ₩17,000 or more (no limit on times) |
| Included benefits |
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| Rewards points | Coupang Cash rewards (varies by payment method) | Yogiyo unlimited rewards (reported as a late 2025 promotion) |
| Partner discounts | Sign-up partnerships not confirmed |
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| Good for | People who often use Rocket Delivery and want to use Coupang Eats as their delivery app too | People who mainly use Yogiyo and want to cut delivery tips |
| Type | Shopping and delivery memberships | Shopping and delivery memberships |
| Category | Shopping, Delivery, Groceries, Content | Delivery |
| Company | Coupang Corp., South Korea | Yogiyo, South Korea |
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Prices and benefits may change. Check the official site before you pay.
Prices converted at 1 USD = ₩1,327.84 (2026-10-20). Original price shown in brackets. Taxes as listed by each provider.
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