Luma AI's video and image generation service. It has now become the Luma app (Luma Agents), where an AI agent picks among several models to do the work
Price checked 2026-10-17, source: lumalabs.ai/pricing. Prices and benefits may change. Check the official site before you pay.
Pros
- Natural camera movement
- Easy to use
Cons
- Long videos lose consistency
- Interface in English
These are opinions compiled by Pickx from public sources.
At a glance
Luma Dream Machine was a video and image generation service from Luma AI of the US, but since March 2026 it has shifted to the Luma app (Luma Agents), where an AI agent picks models and does the work on an infinite canvas. In addition to its own video models Ray3.2/Ray3.14 and image model Uni-1, you can use outside models such as Veo, Kling, Seedance and Nano Banana in one place, so it suits creators for whom video quality and HDR post-production matter, such as advertising and VFX.
Note: In Luma's official guidance the name "Dream Machine" is gradually being dropped, and on the current sign-up screen the Luma app (Plus/Pro/Ultra) plans are the default. The old Dream Machine plans (Lite/Plus/Unlimited) remain only in the help pages and appear to be for existing subscribers.
Full model list
| Model | Type | Features | Available plans |
|---|---|---|---|
| Ray3.2 | Video |
| Plus and above |
| Ray3.14 | Video |
| Plus and above |
| Ray3 | Video |
| Previous model (confirmed on the old Dream Machine plans) |
| Video |
| Previous model (old Dream Machine plans) |
| Ray1.6 | Video | Early model that makes 720p 5-second video | Previous model (old Dream Machine plans) |
| Uni-1 (Uni-1.1) | Image |
| Plus and above |
| Image |
| Previous model (old Dream Machine plans) |
| Veo 3.1 (Google) | Video (outside model) | Google video model that makes sound together | Plus and above |
| Video (outside model) |
| Plus and above |
| Video (outside model) |
| Plus and above |
| Video (outside model) | MiniMax (Hailuo) video models | Plus and above |
| Gemini Omni Flash | Video (outside model) | Google's video generation and editing model | Plus and above |
| Flux 3 | Video/upscale (outside model) | Listed on the pricing page as a video/upscale tool | Plus and above |
| Lip sync (outside model) | Matches the mouth shapes of people in video to the audio | Plus and above |
| Image (outside model) | OpenAI image models strong at text rendering and editing | Plus and above |
| Image (outside model) | Google image generation and editing models | Plus and above |
| Image/upscale (outside model) |
| Plus and above |
| Voice/sound effects/music (outside model) |
| Plus and above |
| Audio editing |
| Plus and above |
| Editing tools |
| Plus and above |
All models on the pricing page are described as used with Luma app subscription credits. There is no notice that the models usable are restricted by plan.
Summary by plan
| Plan | Price (monthly billing / monthly equivalent with annual billing) | What you can do | Usage limits | Features |
|---|---|---|---|---|
| Free trial | $0 |
| Only trial credits at sign-up (amount not stated officially) |
|
| Plus |
|
| 10,000 credits per month (about 25 videos at Ray3.2 1080p 5 seconds) |
|
| Pro |
| All Plus features |
| For people who run lots of long tasks with agents |
| Ultra |
| All Pro features |
| Top personal plan for bulk production |
| Team | Contact sales |
| Team shared credits (amount not published officially) | Price not public |
| Enterprise | Contact sales |
| Enterprise commitment | Price not public |
|
|
|
|
|
Watermark: The Luma app pricing page has no watermark notice. It states that paid plans allow commercial use.
Which plan for whom
- Free trial: People who first want to check whether Luma's canvas and agent approach suits them.
- Plus: Individual creators who make dozens of ad and social videos a month. You can compare Ray3.2 and Veo/Kling/Seedance on one subscription, which is more efficient than paying for several services separately.
- Pro: Freelancers and marketers who work daily, handing everything from storyboards to editing to the agent. Credits are 4x Plus.
- Ultra: Professionals who generate and select in bulk, such as VFX and ad production companies that use HDR/EXR.
- Team: Production teams and agencies that need to share credits and share projects.
- Enterprise: Companies and studios that need a security contract or fine-tuning on their own data.
- (Former) Dream Machine plans: If you already subscribe, you can keep them as is, but consider moving to a Luma app plan to use new models and outside models.
Notes
Good for
1 views
Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.
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