Coupang WOW (쿠팡 와우) vs SKT Ujupass (SKT 우주패스) comparison
By starting price alone, SKT Ujupass (SKT 우주패스) is ₩2,990 cheaper. But price is not everything, so check the highlighted rows in the table below.
Coupang WOW (쿠팡 와우) and SKT Ujupass (SKT 우주패스) compared side by side in Shopping and delivery memberships.
Coupang WOW (쿠팡 와우)
Korea's largest shopping membership, bundling free Rocket Delivery shipping, free Coupang Eats delivery and Coupang Play
What is good
- Wide range of free shipping
- Free Coupang Eats delivery and Coupang Play included
- Dawn delivery and free returns
What could be better
- Price rose 58% in 2024, making it a bigger burden
- Locked into the Coupang ecosystem
SKT Ujupass (SKT 우주패스)
SKT subscription product bundling shopping and lifestyle partnerships such as 11st and YouTube Premium
What is good
- Shopping and content partnerships in one carrier subscription
What could be better
- Partnership lineup changes often
- Scope of mini's shopping benefits unconfirmed
At a glance
Highlighted rows are where they differ.
| Item | Coupang WOW (쿠팡 와우)Visit site | SKT Ujupass (SKT 우주패스)Visit site |
|---|---|---|
| Starting price | ≈$5.95+ (₩7,890)Official price | ≈$3.70+ (₩4,900)External source |
| Free tier | Trial only | Paid only |
| Free shipping |
| Not confirmed |
| Delivery benefits |
| Not confirmed |
| Included benefits |
|
|
| Rewards points | Coupang Cash rewards (varies by payment method) | Not confirmed |
| Partner discounts | Sign-up partnerships not confirmed |
|
| Good for | People who often use Rocket Delivery and want to use Coupang Eats as their delivery app too | SKT users who use both 11st and YouTube |
| Type | Shopping and delivery memberships | Shopping and delivery memberships |
| Category | Shopping, Delivery, Groceries, Content | Shopping, Content, Travel |
| Company | Coupang Corp., South Korea | SK Telecom, South Korea |
| Plans |
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| Pros |
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Prices and benefits may change. Check the official site before you pay.
Prices converted at 1 USD = ₩1,325.57 (2026-10-21). Original price shown in brackets. Taxes as listed by each provider.
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- Baemin Club (배민클럽) vs Coupang WOW (쿠팡 와우)Baemin Club (배민클럽)≈$3.01+ (₩3,990)Coupang WOW (쿠팡 와우)≈$5.95+ (₩7,890)