Coupang WOW (쿠팡 와우) vs Kurly Members (컬리멤버스) comparison
By starting price alone, Kurly Members (컬리멤버스) is ₩5,990 cheaper. But price is not everything, so see below what differs.
Coupang WOW (쿠팡 와우) and Kurly Members (컬리멤버스) compared side by side in Shopping and delivery memberships.
What is different
Starting price
Coupang WOW (쿠팡 와우)≈$5.94+ (₩7,890)
Kurly Members (컬리멤버스)≈$1.43+ (₩1,900)
Free tier
Coupang WOW (쿠팡 와우)Trial only
Kurly Members (컬리멤버스)Paid only
Free shipping
Coupang WOW (쿠팡 와우)Free Rocket Delivery, Rocket Fresh and dawn delivery / Free returns / Free overseas direct purchases
Kurly Members (컬리멤버스)코어 쿠폰팩: 무료배송 쿠폰 31장(2만원 이상 구매, 제주 제외)과 뷰티 20%, 5,000원, 3,000원 쿠폰 각 1장
Delivery benefits
Coupang WOW (쿠팡 와우)Free Coupang Eats delivery (unlimited) / WOW-only discounts
Kurly Members (컬리멤버스)Not applicable
Rewards points
Coupang WOW (쿠팡 와우)Coupang Cash rewards (varies by payment method)
Kurly Members (컬리멤버스)월 실결제 금액 30만원 이하 적립 없음, 30~50만원 3%, 50~100만원 5%, 100만원 초과 7% (월 한도 10만원)
Coupang WOW (쿠팡 와우)
Korea's largest shopping membership, bundling free Rocket Delivery shipping, free Coupang Eats delivery and Coupang Play
What is good
- Wide range of free shipping
- Free Coupang Eats delivery and Coupang Play included
- Dawn delivery and free returns
What could be better
- Price rose 58% in 2024, making it a bigger burden
- Locked into the Coupang ecosystem
Kurly Members (컬리멤버스)
Market Kurly membership for ₩1,900/mo that gives a free-shipping coupon pack and up to 7% rewards
What is good
- Rewards refund the subscription fee
- Focused on dawn-delivery groceries
- Coupon pack is selectable
What could be better
- No rewards if monthly spending is under ₩300,000
- Coupons cannot be combined
At a glance
| Item | Coupang WOW (쿠팡 와우)Visit site | Kurly Members (컬리멤버스)Visit site |
|---|---|---|
| Starting price | ≈$5.94+ (₩7,890)Official price | ≈$1.43+ (₩1,900)Official price |
| Free tier | Trial only | Paid only |
| Free shipping |
| 코어 쿠폰팩: 무료배송 쿠폰 31장(2만원 이상 구매, 제주 제외)과 뷰티 20%, 5,000원, 3,000원 쿠폰 각 1장 |
| Delivery benefits |
| Not applicable |
| Included benefits |
|
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| Rewards points | Coupang Cash rewards (varies by payment method) | 월 실결제 금액 30만원 이하 적립 없음, 30~50만원 3%, 50~100만원 5%, 100만원 초과 7% (월 한도 10만원) |
| Partner discounts | Sign-up partnerships not confirmed |
|
| Good for | People who often use Rocket Delivery and want to use Coupang Eats as their delivery app too | People who spend ₩300,000 or more a month on groceries at Kurly |
| Type | Shopping and delivery memberships | Shopping and delivery memberships |
| Category | Shopping, Delivery, Groceries, Content | Groceries, Shopping |
| Company | Coupang Corp., South Korea | Kurly (Market Kurly), South Korea |
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Prices and benefits may change. Check the official site before you pay.
Prices converted at 1 USD = ₩1,327.84 (2026-10-20). Original price shown in brackets. Taxes as listed by each provider.
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