fal

Name: fal
Brand: Features and Labels, Inc.

Features and Labels, Inc., United States, fal.ai

A generative media developer platform that offers about 1,000 image, video, audio and 3D generation models through a single API

API Aggregator

Go to official siteRequest a correction

CurrencyUSD KRW EUR

Personal starting priceCheck siteNo paid plan

Free tierPaid only

Korean supportLimited

Information updated 2026-10-20, source: official site and public reports. Prices and benefits may change. Check the official site before you pay.

Pros

Latest image and video models are added quickly
Pay only for what you use
Can deploy your own models on serverless GPUs
Used by Canva, Perplexity, Quora and others

Cons

Not a subscription, so costs are hard to predict
A developer API, which is a barrier for general users
No Korean support

These are opinions compiled by Pickx from public sources.

Cautions

Billing units differ by model (per image, per second, per megapixel, per token), so costs vary greatly with resolution, length and quality settings. Free sign-up credits are not stated on the official page (needs checking)

At a glance

fal is a developer platform where you call image/video/audio/3D generation AI models through an API. It suits developers and startups who want to add generative media features to an app or service. There is no monthly subscription, and you pay for what you generate (number of images, seconds of video and so on).

Main features/supported AI

Feature/model	Description	Notes
Model APIs	Call more than 1,000 image/video/audio/3D models through a single API	Unit price per model
Image models	Nano Banana/Nano Banana 2/Pro, FLUX 3 Edit, Z-Image Turbo, GPT Image 2 and others
Video models	Kling, MiniMax H3, Seedance 2.0 and others	Billed per second or per token
Serverless GPU	Deploy your own models on B300, GB200, B200, H200, H100, RTX PRO 6000	Billed per hour
Enterprise	SOC 2, SSO, dedicated endpoints, usage analytics, 24/7 support	Reserved pricing possible

Plans

Plan	Price (monthly billing / yearly billing)	What you can do/limits	Features
Pay as you go (Model APIs)	No monthly subscription	For example, Nano Banana $0.0398 per image, Nano Banana Pro $0.15, Kling v2.5 Turbo Pro video $0.07 per second, Kling v3 Pro $0.14 per second	Varies by resolution/length/quality
Serverless GPU	Billed per hour	H100 $4.50/h (as low as $2.49/h), H200 $6.00/h, B200 $7.99/h	"as low as" is a conditional discounted price
Enterprise	Quote	Dedicated endpoints, reserved GPUs, expert engineer support	Contact sales

Who it suits

Pay as you go: Developers who want to quickly add image/video generation to an app
Serverless GPU: Teams that want to deploy their own trained models without managing servers
Enterprise: Companies that need heavy generation traffic and security/SLA

Compared with similar services

fal vs Replicate: Both are pay-as-you-go model APIs. fal focuses on the speed and latest models of generative media (image/video), while Replicate's strengths are 50,000+ community models and deploying your own models with Cog
fal vs each model's official API: You can use models from several companies with one account/bill

Notes

Information checked: 2026-10-20
fal official pricing
fal official homepage

Good for

1 views

Prices converted at 1 USD = ₩1,329.49 (2026-10-19). Original price shown in brackets. Taxes as listed by each provider.

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